Nestie: apt. rental app for international students.
Overview
Nestie is an online rental marketplace that utilizes immersive virtual reality and artificial intelligence systems. Its main objective is to assist international students in settling into a new environment with greater ease and effectively forming local communities. This platform grants individuals access to online rental marketplaces, enabling them to immerse themselves in their prospective new surroundings, such as new apartments. Additionally, it provides an online AI assistant that mimics locals, offering a communication channel for individuals to interact with before their move. The project's overarching goal is to establish the Nestie ecosystem, catering to the needs and challenges faced by international students both before and after their transition into a new environment.
Overview
Nestie is an online rental marketplace that utilizes immersive virtual reality and artificial intelligence systems. Its main objective is to assist international students in settling into a new environment with greater ease and effectively forming local communities. This platform grants individuals access to online rental marketplaces, enabling them to immerse themselves in their prospective new surroundings, such as new apartments. Additionally, it provides an online AI assistant that mimics locals, offering a communication channel for individuals to interact with before their move. The project's overarching goal is to establish the Nestie ecosystem, catering to the needs and challenges faced by international students both before and after their transition into a new environment.
Overview
Nestie is an online rental marketplace that utilizes immersive virtual reality and artificial intelligence systems. Its main objective is to assist international students in settling into a new environment with greater ease and effectively forming local communities. This platform grants individuals access to online rental marketplaces, enabling them to immerse themselves in their prospective new surroundings, such as new apartments. Additionally, it provides an online AI assistant that mimics locals, offering a communication channel for individuals to interact with before their move. The project's overarching goal is to establish the Nestie ecosystem, catering to the needs and challenges faced by international students both before and after their transition into a new environment.
Project Context
Mar. to Aug. 2021 (5 months)
2-people team
Responsibilities
Market Research
Brand Strategy
User Interface Design
Wireframing
User Research
App Prototyping
User testing
Marketing Design
Skill Indicators
Identified profitable new products from trends, market opportunity analysis, brand audit, primary and secondary research.
Developed a comprehensive competitor brands analysis by translating complex data from Facebook Ads & Insights, SEO statistics, site traffic, etc., into digestible design recommendations and information.
Performed data processing, visualization, and analysis on research results (statistics/affinity diagram/survey insights).
Produced the mid-fi wireframe, hi-fi mockup by using Figma; Developed supportive artifacts like persona, user journey map, charts, reports.
Established the Nestie brand pyramid for marketing and communications plans across online social channels, brand advertisements, online/offline events, physical event planning, etc., within the consumer journey.
Project Context
Mar. to Aug. 2021 (5 months)
2-people team
Responsibilities
Market Research; Brand Strategy; UI Design; Wireframing; User Research; App Prototyping; User testing; Marketing Design
Skill Indicators
Identified profitable new products from trends, market opportunity analysis, brand audit, primary and secondary research.
Developed a comprehensive competitor brands analysis by translating complex data from Facebook Ads & Insights, SEO statistics, site traffic, etc., into digestible design recommendations and information.
Performed data processing, visualization, and analysis on research results (statistics/affinity diagram/survey insights).
Produced the mid-fi wireframe, hi-fi mockup by using Figma; Developed supportive artifacts like persona, user journey map, charts, reports.
Established the Nestie brand pyramid for marketing and communications plans across online social channels, brand advertisements, online/offline events, physical event planning, etc., within the consumer journey.
Project Context
Mar. to Aug. 2021 (5 months)
2-people team
Responsibilities
Market Research
Brand Strategy
User Interface Design
Wireframing
User Research
App Prototyping
User testing
Marketing Design
Skill Indicators
Identified profitable new products from trends, market opportunity analysis, brand audit, primary and secondary research.
Developed a comprehensive competitor brands analysis by translating complex data from Facebook Ads & Insights, SEO statistics, site traffic, etc., into digestible design recommendations and information.
Performed data processing, visualization, and analysis on research results (statistics/affinity diagram/survey insights).
Produced the mid-fi wireframe, hi-fi mockup by using Figma; Developed supportive artifacts like persona, user journey map, charts, reports.
Established the Nestie brand pyramid for marketing and communications plans across online social channels, brand advertisements, online/offline events, physical event planning, etc., within the consumer journey.
Check out the below page Nestie II for details of branding design and marketing planning!
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