PetMiles: case study for the pet service of Delta Airline.
Overview
In 2020, Delta introduced CarePod, an innovative pet travel solution. CarePod stands out in the industry with its advanced features, such as real-time updates for customers during the journey and the world's first built-in hydration system for pet travel carriers.
Unfortunately, due to the pandemic, Delta temporarily embargoed all pet shipments. As a result, this project aims to explore additional creative solutions to enhance the overall service for in-flight pet travel in conjunction with CarePod. The goal is to improve the experience for pet owners and attract more customers once the world stabilizes.
By finding innovative ways to enhance the CarePod service, the project aims to ensure that pets are well taken care of during air travel, while also positioning Delta as a leader in pet-friendly services. This initiative is driven by the desire to adapt and thrive in a post-pandemic world, where pet travel is expected to resume and grow in popularity.
Overview
In 2020, Delta introduced CarePod, an innovative pet travel solution. CarePod stands out in the industry with its advanced features, such as real-time updates for customers during the journey and the world's first built-in hydration system for pet travel carriers.
Unfortunately, due to the pandemic, Delta temporarily embargoed all pet shipments. As a result, this project aims to explore additional creative solutions to enhance the overall service for in-flight pet travel in conjunction with CarePod. The goal is to improve the experience for pet owners and attract more customers once the world stabilizes.
By finding innovative ways to enhance the CarePod service, the project aims to ensure that pets are well taken care of during air travel, while also positioning Delta as a leader in pet-friendly services. This initiative is driven by the desire to adapt and thrive in a post-pandemic world, where pet travel is expected to resume and grow in popularity.
Overview
In 2020, Delta introduced CarePod, an innovative pet travel solution. CarePod stands out in the industry with its advanced features, such as real-time updates for customers during the journey and the world's first built-in hydration system for pet travel carriers.
Unfortunately, due to the pandemic, Delta temporarily embargoed all pet shipments. As a result, this project aims to explore additional creative solutions to enhance the overall service for in-flight pet travel in conjunction with CarePod. The goal is to improve the experience for pet owners and attract more customers once the world stabilizes.
By finding innovative ways to enhance the CarePod service, the project aims to ensure that pets are well taken care of during air travel, while also positioning Delta as a leader in pet-friendly services. This initiative is driven by the desire to adapt and thrive in a post-pandemic world, where pet travel is expected to resume and grow in popularity.
Project Context
Jan. to Mar. 2021 (2 months)
4-people team
Responsibilities
Business Innovation
User Research
Market Opportunity Analysis
Financial Analysis
Skill Indicators
Identified profitable new products or features from trends, sale feedback, market research, and survey feedback.
Developed product definitions, marketing strategies, and marketing messages.
Paid attention to detail on the financial projections for the proposed plan, performing risk control by assuming different scenarios in sales and costs.
Hold an enthusiastic attitude toward developing and improving Delta Airlines Pet Travel, minimizing the worries of pet owners during air travel.
Project Context
Jan. to Mar. 2021 (2 months)
4-people team
Responsibilities
Business Innovation; User Research
Market Opportunity Analysis;
Financial Analysis
Skill Indicators
Identified profitable new products or features from trends, sale feedbacks, market research, and survey feedbacks.feedback
Developed product definitions, marketing strategies, and marketing messages.
Paid attention to detail on the financial projections for the proposed plan, performing risk control by assuming different scenarios in sales and costs.
Hold an enthusiastic attitude toward developing and improving Delta Airlines Pet Travel, minimizing the worries of pet owners during air travel.
Project Context
Jan. to Mar. 2021
(2 months)
4-people team
Responsibilities
Business Innovation
User Research
Market Opportunity Analysis
Financial Analysis
Skill Indicators
Identified profitable new products or features from trends, sale feedback, market research, and survey feedbacks.feedback
Developed product definitions, marketing strategies, and marketing messages.
Paid attention to detail on the financial projections for the proposed plan, performing risk control by assuming different scenarios in sales and costs.
Hold an enthusiastic attitude toward developing and improving Delta Airlines Pet Travel, minimizing the worries of pet owners during air travel.
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