Chloé Partir: fragrance design and strategy planning.
Overview
Chloé is a French fashion house founded by designer Gaby Aghion in 1952. In these six decades, Chloé has launched 42 fragrances. The earliest edition was created in 1975 and the newest is from 2019. Chloé’s fragrances are well known for their feminine and lovely scents. They have Powder Florals, Fruity Florals, Warm Florals, and Classic Florals. We found this is the opportunity to create a Woody Floral fragrance for Chloé. Thus, our role would be a project manager to direct and develop this new fragrance for Chloé and therefore compete in the intense fragrance market.
Overview
Chloé is a French fashion house founded by designer Gaby Aghion in 1952. In these six decades, Chloé has launched 42 fragrances. The earliest edition was created in 1975 and the newest is from 2019. Chloé’s fragrances are well known for their feminine and lovely scents. They have Powder Florals, Fruity Florals, Warm Florals, and Classic Florals. We found this is the opportunity to create a Woody Floral fragrance for Chloé. Thus, our role would be a project manager to direct and develop this new fragrance for Chloé and therefore compete in the intense fragrance market.
Overview
Chloé is a French fashion house founded by designer Gaby Aghion in 1952. In these six decades, Chloé has launched 42 fragrances. The earliest edition was created in 1975 and the newest is from 2019. Chloé’s fragrances are well known for their feminine and lovely scents. They have Powder Florals, Fruity Florals, Warm Florals, and Classic Florals. We found this is the opportunity to create a Woody Floral fragrance for Chloé. Thus, our role would be a project manager to direct and develop this new fragrance for Chloé and therefore compete in the intense fragrance market.
Project Context
Jan. to Mar. 2020 (2 months)
2-people team
Responsibilities
Package Design
Fragrance Design
Competitor Analysis
Marketing Strategy
Financial Forecast
Skill Indicators
Conducted thorough market research within the fragrance industry and assessed fashion trends to inform product development and marketing strategies.
Recognized essential methodologies crucial in achieving primary objectives for Chloé, a global luxury brand, encompassing brand enhancement and financial success.
Engaged in diverse projects encompassing strategic planning, product development, sales projections, and meticulous budgeting for marketing, product materials, packaging, and beyond.
Project Context
Jan. to Mar. 2021 (2 months)
4-people team
Responsibilities
Business Innovation; User Research
Market Opportunity Analysis;
Financial Analysis
Skill Indicators
Identified profitable new products or features from trends, sale feedbacks, market research, and survey feedbacks.feedback
Developed product definitions, marketing strategies, and marketing messages.
Paid attention to detail on the financial projections for the proposed plan, performing risk control by assuming different scenarios in sales and costs.
Hold an enthusiastic attitude toward developing and improving Delta Airlines Pet Travel, minimizing the worries of pet owners during air travel.
Project Context
Jan. to Mar. 2021
(2 months)
4-people team
Responsibilities
Business Innovation
User Research
Market Opportunity Analysis
Financial Analysis
Skill Indicators
Identified profitable new products or features from trends, sale feedback, market research, and survey feedbacks.feedback
Developed product definitions, marketing strategies, and marketing messages.
Paid attention to detail on the financial projections for the proposed plan, performing risk control by assuming different scenarios in sales and costs.
Hold an enthusiastic attitude toward developing and improving Delta Airlines Pet Travel, minimizing the worries of pet owners during air travel.
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