Aveeno Canada Lunar New Year 2024 Campaig:
The Gift of Timeless Beauty
Overview
A Gift Of Timeless Beauty
Lunar New Year signifies renewal, fresh beginnings, and celebrating traditions. As we welcome the Year of the Dragon, we invite our target audience to celebrate the LNY with Aveeno's Age Renewal Eye Gel and Serum – a new, plant-based clinically proven retinol alternative that's gentle on sensitive skin. This innovative collection, made with Oat, Niacinamide, and peptide- rich Cranberry Extract, visibly improves dullness and fine lines, strengthens the skin's moisture barrier, and leaves your skin feeling instantly nourished and ready to take on the new year. The concept of "Timeless Beauty" caters to both Gen Z (primary acquisition target) and the 40+ audience (retention/secondary target), emphasizing timeless beauty across ages. It aligns with Gen Z's desire for lasting results and addresses the 40+ audience's skincare concerns by promising enduring benefits, bridging the gap between age groups.
We aim to celebrate the Lunar New Year, commonly called the Spring Festival in Chinese. Through the artful integration of spring blossoms and dragon (2024 being the year of the dragon), we will craft a compelling narrative that resonates with our Chinese-Canadian audience. Our strategy is to present the Aveeno Age Renewal line as a key component for the festive season and the rejuvenation symbolized by the new year. By incorporating subtle Lunar New Year elements, we tell a narrative that emphasizes the timeless beauty Aveeno contributes to our target audiences' skincare routines. This narrative not only reflects our commitment to diversity and cultural appreciation but also positions Aveeno as a must-have for the upcoming Lunar New Year celebrations.
Overview
A Gift Of Timeless Beauty
Lunar New Year signifies renewal, fresh beginnings, and celebrating traditions. As we welcome the Year of the Dragon, we invite our target audience to celebrate the LNY with Aveeno's Age Renewal Eye Gel and Serum – a new, plant-based clinically proven retinol alternative that's gentle on sensitive skin. This innovative collection, made with Oat, Niacinamide, and peptide- rich Cranberry Extract, visibly improves dullness and fine lines, strengthens the skin's moisture barrier, and leaves your skin feeling instantly nourished and ready to take on the new year. The concept of "Timeless Beauty" caters to both Gen Z (primary acquisition target) and the 40+ audience (retention/secondary target), emphasizing timeless beauty across ages. It aligns with Gen Z's desire for lasting results and addresses the 40+ audience's skincare concerns by promising enduring benefits, bridging the gap between age groups.
We aim to celebrate the Lunar New Year, commonly called the Spring Festival in Chinese. Through the artful integration of spring blossoms and dragon (2024 being the year of the dragon), we will craft a compelling narrative that resonates with our Chinese-Canadian audience. Our strategy is to present the Aveeno Age Renewal line as a key component for the festive season and the rejuvenation symbolized by the new year. By incorporating subtle Lunar New Year elements, we tell a narrative that emphasizes the timeless beauty Aveeno contributes to our target audiences' skincare routines. This narrative not only reflects our commitment to diversity and cultural appreciation but also positions Aveeno as a must-have for the upcoming Lunar New Year celebrations.
Overview
A Gift Of Timeless Beauty
Lunar New Year signifies renewal, fresh beginnings, and celebrating traditions. As we welcome the Year of the Dragon, we invite our target audience to celebrate the LNY with Aveeno's Age Renewal Eye Gel and Serum – a new, plant-based clinically proven retinol alternative that's gentle on sensitive skin. This innovative collection, made with Oat, Niacinamide, and peptide- rich Cranberry Extract, visibly improves dullness and fine lines, strengthens the skin's moisture barrier, and leaves your skin feeling instantly nourished and ready to take on the new year. The concept of "Timeless Beauty" caters to both Gen Z (primary acquisition target) and the 40+ audience (retention/secondary target), emphasizing timeless beauty across ages. It aligns with Gen Z's desire for lasting results and addresses the 40+ audience's skincare concerns by promising enduring benefits, bridging the gap between age groups.
We aim to celebrate the Lunar New Year, commonly called the Spring Festival in Chinese. Through the artful integration of spring blossoms and dragon (2024 being the year of the dragon), we will craft a compelling narrative that resonates with our Chinese-Canadian audience. Our strategy is to present the Aveeno Age Renewal line as a key component for the festive season and the rejuvenation symbolized by the new year. By incorporating subtle Lunar New Year elements, we tell a narrative that emphasizes the timeless beauty Aveeno contributes to our target audiences' skincare routines. This narrative not only reflects our commitment to diversity and cultural appreciation but also positions Aveeno as a must-have for the upcoming Lunar New Year celebrations.
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